Retail Equipment Supplier

Fast moving consumer goods (FMCG) marketing has become a struggle between manufacturers and retailers for control of Mindspace and Shelfspace. Partnership is seen as an Indian wrestling match between manufacturers and retailers: co-operation can only be gained from a position of strength. Marketing for FMCG manufacturers now involves understanding retailers, their business and marketing strategies, their strengths and their limitations. The major aim of modern marketing is to affect the balance of power between retailers and their suppliers. Store Wars sets out to equip the reader to thrive in this climate. "Advertising agencies are in a unique and sensitive position as mercenaries in the battle between manufacturers and retailers. They work for both sides. This book provides, with its concept of mindspace and shelfspace, a profound and contemporary insight into the anatomy of branding on both sides of the divide." Martin Boase, Chairman, Omicom UK plc "The battle for mindspace and shelfspace provides a practical framework within which FMCG managers will need to test, adjust or even fundamentally change their strategic address. It describes the new reality." Dominic Cadbury, Executive Chairman, Cadbury Schweppes plc "Marcel and Judy have brought to bear their intellectual prowess and institutional knowledge to provide an enlightening view of issues in modern retailing. A book full of thought-provoking ideas for academics and practitioners alike.

Having successfully "reinvented the factory" in his previous books, Roy Harmon extends his discussion of productivity from the factory to twenty-first-century warehouse and logistics channels. Harmon illustrates real-life applications of important warehousing improvements in over 50 companies throughout the world and presents state-of-the-art warehouse designs for high-quality, lightning-fast, low-cost customer service. Harmon describes superior operations in a variety of environments - including retail warehousing and logistics, service parts warehousing and distribution, manufacturing material and component storage, and industrial products - that can lead to 80 to 90 percent improvements in a company's capital and inventory investments and operating expenses. To be competitive in the twenty-first century, Harmon argues, companies must create new, small "focused warehouses" that will decrease bureaucracy and increase the authority of managers and work-teams to ensure successful operations. Modern "clusters" of suppliers' facilities in regional market areas will virtually eliminate the thousands of miles products and components travel from raw material source locations through production, into the hands of their customers. Such radical changes, asserts Harmon, will reduce the size and quantity of trucks on highways and increase the volume of more economical rail and water transport of raw materials. Truly superior warehousing, Harmon argues, entails maximum utilization of all logistics assets, such as manpower, facilities, and equipment: multifunctional warehouseman teams with complete responsibility for an area of the warehouse including receiving, stocking, packing, and shipping; modular warehousing designs for fast, nondisruptive additions during peak seasons; and increased hours and days during which expensive equipment is utilized by adding night and weekend shifts.

Mountain Equipment Co-op - Mountain Equipment Co-op (MEC) is a Canadian collectively owned retail co-operative, selling quality outdoor gear and clothing. MEC is notable for not advertising, and donating a significant portion of its total sales to environmental projects and other causes.

Deere & Company - Deere & Company (NYSE:DE) an American corporation based in Moline, Illinois is the leading manufacturer of agricultural machinery including tractors, combine harvesters, balers, and forestry equipment; and a leading supplier of equipment used in lawn, grounds and turf care such as ride-on lawn mowers, all of which are known for their distinctive green and yellow color scheme. John Deere is also a major manufacturer of construction equipment.

Arri - The ARRI Group has been the largest world wide supplier of high quality motion picture film equipment since 1917. ARRI, named after founders August Arnold and Robert Richter is a leader in film camera (16, 35, and 65/70mm) and cinematic lighting equipment.

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